Facebook seems to know every aspect of my life. If I google Croatia, the next thing I get adverts for holidays in Zagreb; if I google the meaning of certain Latin words, I am offered language translators to download and, if I have researched yoga positions for back pain, I am inundated with adverts for all sorts of online exercise courses.
The trick is not to click on any of these, however interesting they may seem, as they just appear to multiply. Now I am offered walking tours of the Baltics, an online Classics course and yoga at every level and for every need: to relax, for energy, for stress relief, for sciatica, for pregnant women, for seniors. The list is endless.
The yoga goes onto spirituality: daily inspirational quotes, Bible verses, messages from the Dalai Lama. Then there's positive thinking in all its various forms: how to clear clutter, how to become more assertive, how to follow your dreams.
Some of it is interesting, but a lot of it is just another form of commercialism: Download Tibetan Monk ringtones for your phone; 75% off Clearing Negative Energy; Unlock Your Inner Potential for $299.
Today, I click on an advert for face yoga and instantly regret it. I feel like I did in Egypt with all the vendors hassling me. The advert has now multiplied and comes up all the time. There's a woman with a beautifully smooth face who takes in delight in telling me over and over again that she is 55 and is always mistaken for a 20 year-old because of her beautiful skin. For only $25 a month I can look like her, too. I take a deep breath and smile. Those Buddhist chants might come in useful after all.
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